Chronicles of Change — AI Marketing Newsletter by Francesco Federico

Written from
inside the work.

Chronicles of Change is Francesco Federico's weekly AI marketing newsletter — a working journal on what actually changes inside a marketing organisation as agents, models, and generative tooling become first-class operators.

Latest issues Full archive on Substack ↗

Latest

JUN 29 · 2026 · 8 min

The Architecture of Human-AI Collaboration: Three Models, One Decision

Seventy per cent of marketing transformation initiatives fail.

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The Machine Trusts Everyone But You Why AI search has devalued both pillars of corporate communications: the channel you own and the placement you buy. JUN 24 · 2026
Building the Business Case for Agentic Marketing: The Value Stack and the Wrong Instrument The worst mistake a CMO can make, when asked for the ROI of agentic AI, is to give one. JUN 22 · 2026
Switched Off: When a Government Owns Your AI’s Off Switch What the Fable 5 recall reveals about the distance between accessing intelligence and controlling it. JUN 17 · 2026
The Evolving CMO Mandate From Brand Guardian to Portfolio Manager JUN 15 · 2026

Read the full archive on Substack ↗

Written from inside the work.

The Architecture of Human-AI Collaboration: Three Models, One Decision

Written from
inside the work.