Marketing in the age of autonomous intelligence
Read The Agentic CMO for Francesco's case on how AI is restructuring marketing leadership, and subscribe to Chronicles of Change for his weekly take on the same forces in motion.
Francesco Federico, Chief Marketing Officer @ S&P Global. Author, The Agentic CMO, Cited. and Chronicles of Change
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Second Edition
A book by Francesco Federico
The Agentic CMO.
How artificial intelligence is rewriting the rules of marketing leadership.
A field manual for the marketing leaders building the next decade — written from inside one of the largest CMO seats in the industry. The companion volume, Cited, is available as a free operating manual.
Weekly Newsletter
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Chronicles
of Change.
A weekly dispatch on how artificial intelligence is rewriting marketing — read by 24,000 senior marketers, board members, and operators.
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"The agent is not a tool the CMO uses. It is a colleague the CMO leads. Marketing leadership, in 2026, is the practice of organising intelligence — human and otherwise — toward a single point of view."
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From The Agentic CMO, Chapter 1.